Press Release
A fictional news release announcing a new sneaker collection for Isabel Marant.
Media Briefing Talking Points
Crisis communications media briefing developed for Essie addressing a product recall due to bacterial contamination causing skin reactions.
Public Relations Ethics Scenario
A written analysis applying the PRSA Code of Ethics to real-world PR scenarios, covering crisis communication strategy and AI confidentiality guidelines.
Briefing Document
A media briefing document prepared for Isabel Marant's creative director ahead of a fictional profile interview with Vogue Business, including key talking points, logistics, and tough Q&A preparation.
Peer Personality Profile
A peer personality profile written about another student in PRL 214
Email Pitch
A media pitch email securing press coverage for a fictional Isabel Marant Fall 2027 collection at Paris Fashion Week.
CEO Messaging
An internal CEO communication drafted for Isabel Marant announcing a temporary travel expense freeze ahead of Q4 year-end financial goals.
Portfolio
These written materials are a result of
Annette Dunn's academic assignments at the S.I. Newhouse School of Public Communications at Syracuse University.
The following assignments were written in PRL 214: Writing for Public Relations. The information is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
These written materials are a result of
Annette Dunn's extracurricular assignments at the S.I. Newhouse School of Public Communications at Syracuse University.
The following work was done at Hill Communications, Syracuse’s student run PR agency, in the fall of 2025.
A fact sheet created for Victory Programs Inc. to support communications surrounding their 50th Anniversary Gala.
Final presentation showcasing my team’s work for Victory Programs.
A contact sheet created for Victory Programs Inc. to support organized stakeholder and media outreach efforts.
A comprehensive report created in collaboration with my team to document the work completed throughout the semester.